THE PROCESS
This design began as a personal project after Bonnie McKee released the first single from her album Hot City, I loved the artwork concept and wanted to explore more of the retro chrome style lettering myself.
After looking at different references I began sketching in Procreate until I found the composition and balance that I felt worked best for the word. I vectorized and exported each layer into Photoshop where I hand drew the chrome effect, playing with different adjustment layers and effects to achieve an 80's feel
OLD LOGO
MOODBOARD







