ElectricBlue | Music Industry Graphic Designer & 3D Artist

La Bruja, La Niña y El Dragón Tour 2025

Lola Indigo

SERVICES

Graphic Design

Packaging Design

3D Modeling

Motion Design

YEAR

2025

CLIENT

Universal Music Spain

INDEX

The Process

Album Releases

Adaptations

Stadium Screens

In 2024, Universal Music Spain brought me on to develop key art for Lola Indigo's first stadium tour, La Bruja, La Niña y El Dragón, across three major cities in Spain. Working with the main image and custom lettering provided by her team, I brought the elements together into a cohesive campaign aesthetic.

Once the final version was approved, I worked across different aspects of the tour's visual campaign, from adapting the artwork for brand partnerships and promotional materials to designing physical releases and creating 3D visuals. I also created content for the Madrid show's stadium LED screens.

KEY ART

Production by OniricFX

Image by Angel Jiro & Thomas Camarero

Post-Production by Angel Jiro

HMUA Cristo Rodríguez

Graphic Design by ElectricBlue

THE PROCESS

After looking at different references and mood boards, the metallic texture of the lettering seemed to work best to help convey a sense of minimal, elegant, yet futuristic style complementing the hero image.

The main challenge was to make sure the text was legible against the irregular background, especially around the thinner parts of some of the characters. The lettering needed to have a balanced amount of light and shadow reflections to create enough contrast against both the white background and the darker elements within the image.

This was achieved by experimenting with different brightness levels on the metal material as well as HDRIs and lighting setups in Cinema 4D, rendering with Octane, and retouching in Adobe Photoshop.

ALBUM COLLECTION BOXSET

An album collection boxset was released for Christmas through Lola Indigo's online store, the exclusive 3 CD pack brought together all studio albums alongside its variant releases. The package contained 3 double sided jackets, a 56 page booklet including all lyrics and credits, and 3 collectible calendar cards corresponding to each era.

The complete boxset as well as the different items were modeled in Cinema 4D and rendered in Octane as promotional images.

QUAD FOLD TRIPLE VINYL

After the run of shows, the live setlist was recorded and released as a UV coated quad fold triple vinyl. The design was informed by the existing elements of the key art, with the back cover maintaining the same symmetrical composition and color palette, incorporating an image from one of the shows.

Each disc represented one of the 3 album eras, with the inner sleeves featuring images from the corresponding section of the show, while the record labels used the symbols assigned to each era.

The mockup elements were modeled in Cinema 4D, with materials, lighting and details recreated to produce realistic Octane renders to accurately represent the physical product for promotional use across digital platforms.

DIGITAL ALBUM RELEASE

The artwork was also adapted for digital distribution of the live concert recording across different streaming platforms.

Apple Music unused motion artwork

I worked alongside the team at Universal Music to deliver multiple adaptations for several of the tour's sponsors, including AirEuropa, RENFE, and El Corte Inglés. The deliverables ranged from airline advertising and on board screen content to branded train graphics, retail promotions and other print and digital campaign materials, each developed according to the brands' individual guidelines and specifications.

The main challenge was to maintain the project's visual identity across all deliverables while adapting to each brand's requirements, ensuring that the key elements remained legible and the sponsor's involvement in the tour campaign was clearly communicated.

Printing and images by Digital Imagen

Created animated content for the LED screens at the Madrid show, for both inside and outside the stradium.